Types of audio visual promos: Film trailers, radio/spotify adverts,
Cruella: 2-3 minutes, revealed backstory, didnt spoil too much, already a well known story
Drag Race: Didnt reveal much about the characters, just how they looked etc
Tomb Raider: Too cinematic, showed little gameplay.
Audio Visual promotion plays an important part in our day-to-day lives. Before new products are launched companies rely on these promotions to gain interest in a new product or even to relaunch an old product. Getting the promo right an have a significant impact on the interest of a product or service and the business.
Sell Educate Entertain Inform (SEEI)
Miss-En-Scene
The arrangement of the scenery. The positioning of everything in the scene, actors, costumes, props, setting. It refers to everything infront of the camera. Miss-En-Scene in film is the overall effect of how it all comes together for the audience.
Location, Costume, Body Language, Lighting Props
Camera Shots and Angles
Close up,
Long shot,
Medium shot,
Extreme close up,
High angle,
Low angle,
Birds eye.
Tilt
Music is upbeat. suits tone of the school. Happy safe enviroment.
Dialogue is from the perspective of the students and not a script, as well as the staff. Aimed towards viewers who are considering enrolling
Titles show who the students and staff are, makes the school seem more personal.
Establishing shots of the school instantly make it recognisable.
Transitions are smooth and quick, keeps the viewer intrigued so they dont get bored as they would with longer slower shots
