Japan

 grass

building texturing

clothing

LO1 Notes

 

SEEI

Sell: Promos provide income generating opportunistic as they help sell products

Educate: Provide key information relevant to the product

Entertain: Important stage of building up excitement for a product 

Inform: Provide information to the target audience

     The release date

     States main actors/ desirable actors

Spiderman- No Way Home

The audience will expect a new product to be exciting so the promo needs to show the product at its most exciting.

Identifying audiences

Mainstream or niche

ABC1

LO4: Be able to finalise production materials UNFINISHED

LO3: Be able to produce production materials for an original audio-visual promo idea

LO1: Understand the purpose of audio - visual promos

 

SEEI

Sell: Promos provide income generating opportunistic as they help sell products

Educate: Provide key information relevant to the product

Entertain: Important stage of building up excitement for a product 

Inform: Provide information to the target audience

     The release date

     States main actors/ desirable actors

Spiderman- No Way Home

The audience will expect a new product to be exciting so the promo needs to show the product at its most exciting.

Identifying audiences

Mainstream or niche

ABC1

P1 and M1

Music Video: Cocoon- Catfish and the Bottlemen

The purpose of this video is to promote their new album and promote themselves as a brand.

Film Trailer 

El Camino: A Breaking Bad Movie | Official Trailer | Netflix - YouTube

LO2: Be able to generate ideas for an original audio - visual promo

From Transition LO1: Understand the purpose of audio-visual promos

Types of audio visual promos: Film trailers, radio/spotify adverts, 

Cruella: 2-3 minutes, revealed backstory, didnt spoil too much, already a well known story

Drag Race: Didnt reveal much about the characters, just how they looked etc

Tomb Raider: Too cinematic, showed little gameplay.

Audio Visual promotion plays an important part in our day-to-day lives. Before new products are launched companies rely on these promotions to gain interest in a new product or even to relaunch an old product. Getting the promo right an have a significant impact on the interest of a product or service and the business. 

Sell Educate Entertain Inform (SEEI)

 Miss-En-Scene

The arrangement of the scenery. The positioning of everything in the scene, actors, costumes, props, setting. It refers to everything infront of the camera. Miss-En-Scene in film is the overall effect of how it all comes together for the audience.

 Location, Costume, Body Language, Lighting Props

Camera Shots and Angles

Close up,

Long shot,

Medium shot, 

Extreme close up,

 High angle,

 Low angle,

 Birds eye.

 Tilt

Music is upbeat. suits tone of the school. Happy safe enviroment. 

Dialogue is from the perspective of the students and not a script, as well as the staff. Aimed towards viewers who are considering enrolling

Titles show who the students and staff are, makes the school seem more personal.

Establishing shots of the school instantly make it recognisable. 

Transitions are smooth and quick, keeps the viewer intrigued so they dont get bored as they would with longer slower shots

Scene: Engineering room creates professional atmosphere

Actor In foreground is the focal element so depth of field means the background is out of focus

Costume of the engineering smock makes the engineering department seem "hands on"

Props-Students using professional equipment 

Long shot is used in the art room making it seem spacious so there is "room for creativity"