SEEI
Sell: Promos provide income generating opportunistic as they help sell products
Educate: Provide key information relevant to the product
Entertain: Important stage of building up excitement for a product
Inform: Provide information to the target audience
The release date
States main actors/ desirable actors
Spiderman- No Way Home
The audience will expect a new product to be exciting so the promo needs to show the product at its most exciting.
Identifying audiences
Mainstream or niche
ABC1
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